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Sales Enablement Certified | Leadership
Introduction [60 mins]
What to expect from this course (2:32)
How to get the most out of this course
Your course pack
Resource library
Defining leadership (4:19)
CARE-based leadership
Four pillars of sales enablement (4:39)
Managing your team: hard vs soft skills (4:36)
Why innovation is instrumental to sales enablement | IBM
Key takeaways
Exam
Coursework
Time to reflect 💡
Fireside chat [31 mins]
Fireside chat | Navigating the evolution of sales enablement | Sheevaun Thatcher
Building and developing your SE team [128 mins]
Building your sales enablement team (11:39)
Coursework
3 key focuses for effective frontline sales leadership
SMART hiring (7:19)
Building a sales enablement team: 4 lessons learned
Welcoming your new hires (2:34)
Designing your onboarding program (7:14)
Structuring the onboarding program (7:47)
Sales training vs sales coaching (6:24)
Coaching in a work-from-anywhere world | RingCentral
Sales training has evolved - how is enablement adapting?
Key takeaways
Exam
Time to reflect 💡
Fireside chat [64 mins]
Fireside chat | Breaking boundaries in sales enablement | Thomas Cheriyan
Fireside chat | Transforming sales success | Ethan Barhyt and Wendy Roth
Enablement strategy [115 mins]
Company alignment (4:11)
Scaling sales enablement
Encouraging cross-collaboration (5:29)
The sales enablement charter (5:10)
Compensation planning
The sales enablement playbook | Rattle
Key takeaways
Exam
Time to reflect 💡
Creating SE content [126 mins]
Sales enablement content (6:17)
Creating immersive content experiences | Seismic
Strategies for crafting engaging content
Gaining a competitive edge with SWOT analysis (3:11)
Battlecards (3:45)
Mastering personas
Sales scripts (6:20)
Product sheets (1:59)
Whitepapers (3:39)
Maximizing impact with effective case studies
Sales enablement content strategy (5:00)
Getting the most out of your sales content | Litmus
Key takeaways
Exam
Time to reflect 💡
Tools and software [78 mins]
Tech and tools in sales enablement (3:25)
5 essential features of your sales tech stack
Company alignment tools (2:23)
Onboarding and training tools (2:13)
Empowering sales through sales enablement and sales readiness tech solutions
Sales enablement content tools (2:04)
Tools for measuring success (2:16)
Using AI in sales enablement | Infosys
AI and Sales: A winning combination
Key takeaways
Exam
Coursework
Time to reflect 💡
Metrics and measurement in sales enablement [79 mins]
Sales enablement metrics (8:13)
Data democratization: How to flip sales accountability
Content usage (1:54)
Time to productivity (1:56)
Win/close rates (0:54)
Average deal size (1:01)
Sales velocity (1:10)
Sales confidence (4:01)
Handling objections (4:29)
RevOps problems - reporting, analyzing, and presenting data | Tripadvisor
Key takeaways
Exam
Coursework
Time to reflect 💡
Wrap-up
Course satisfaction survey
Resource library
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5 essential features of your sales tech stack
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