👩🏼🏫 6 modules ⏰ 10+ hours 🛠 15 actionable templates & frameworks 🔥 Insights from experts 🔖 Official certification
Course overview.
Effective sales enablement leadership is what takes your team from good to great.
With this course, you’ll hone your management skills and enhance your SE abilities to become a stand-out leader.
Discover how to build high-performing teams, take your approach from tactical to visionary, and earn your seat at the strategy table in your organization.
You’ll learn from esteemed sales enablement leaders with experience at companies like RingCentral, OwnBackup, and Canva who are ready to impart their wisdom to you.
Start steering the ship and elevate your team to new heights.
By the end of this course, you'll be able to confidently:
🏆 Lead sales enablement teams to success.
📈 Structure your teams for long-term success with expert knowledge.
🛠️ Create and implement a winning sales enablement strategy.
🚀 Elevate new hires with top-notch onboarding and ongoing coaching.
“If you are entering or thinking about entering a leadership enablement position, this course is a great place to get started, and build on your knowledge for those next level skills.”
Annie Johnson, Revenue Enablement Manager at Sayari
Learn from industry leaders like:
Sheevaun Thatcher
VP Strategic Slack Enablement at Salesforce
Sapphire Reels
Senior Director of Product Marketing at Pluralsight
Susan Quesal
Director, Sales Enablement at Upside
Thomas Cheriyan
Director of Revenue Enablement at Rattle
Lyle Jacon
Sales/Sales Operations Consultant at TekAdvizr
Kunal Pandya
Founder & CEO at Sales Velocity Labs
You're in good hands.
Supported by true SE experts at organizations like Slack, OwnBackup, Kompyte, Brainshark, Mindtickle, and more, the Sales Enablement Collective is a leader in the enablement space.
People join our global community to connect with like-minded professionals - and they stay for the strategy-shaping, career-elevating advice they get from our Slack channel, articles, reports, and podcasts.
Being SEC Certified isn’t just a label, it’s a stamp of approval from the most prominent sales enablement experts in the world to add to your resumé.
What's included when I enroll?
👩🏼🏫 6 insightful modules that cover the breadth of enablement metrics.
✅ 50+ exam questions sprinkled throughout every module to test your uptake.
⏰ 10+ hours of content, including bonus material, crammed with expert insights.
🔥 Fireside chats with experts in the field, including SEC Ambassador Thomas Cheriyan.
🔖 Official certification to boost your resume and grow your career.
📝 Optional coursework and frameworks to consolidate your learning.
👨🏼💻 100% self-paced - work at a pace that works for you.
What you can expect from Sales Enablement Certified
“If you just landed in a sales enablement leadership role, this is definitely a must-do course, complete with frameworks, scalability and metrics will make sure you are building and prioritizing a successful sales enablement program tailored to your organization.”
Silvia Frucci, Senior Product Marketing Manager, Optum Healthcare
Course curriculum
- What to expect from this course (2:32)
- How to get the most out of this course
- Your course pack
- Resource library
- Defining leadership (4:19)
- CARE-based leadership
- Four pillars of sales enablement (4:39)
- Managing your team: hard vs soft skills (4:36)
- Why innovation is instrumental to sales enablement | IBM
- Key takeaways
- Exam
- Coursework
- Time to reflect 💡
- Building your sales enablement team (11:39)
- Coursework
- 3 key focuses for effective frontline sales leadership
- SMART hiring (7:19)
- Building a sales enablement team: 4 lessons learned
- Welcoming your new hires (2:34)
- Designing your onboarding program (7:14)
- Structuring the onboarding program (7:47)
- Sales training vs sales coaching (6:24)
- Coaching in a work-from-anywhere world | RingCentral
- Sales training has evolved - how is enablement adapting?
- Key takeaways
- Exam
- Time to reflect 💡
- Sales enablement content (6:17)
- Creating immersive content experiences | Seismic
- Strategies for crafting engaging content
- Gaining a competitive edge with SWOT analysis (3:11)
- Battlecards (3:45)
- Mastering personas
- Sales scripts (6:20)
- Product sheets (1:59)
- Whitepapers (3:39)
- Maximizing impact with effective case studies
- Sales enablement content strategy (5:00)
- Getting the most out of your sales content | Litmus
- Key takeaways
- Exam
- Time to reflect 💡
- Tech and tools in sales enablement (3:25)
- 5 essential features of your sales tech stack
- Company alignment tools (2:23)
- Onboarding and training tools (2:13)
- Empowering sales through sales enablement and sales readiness tech solutions
- Sales enablement content tools (2:04)
- Tools for measuring success (2:16)
- Using AI in sales enablement | Infosys
- AI and Sales: A winning combination
- Key takeaways
- Exam
- Coursework
- Time to reflect 💡
- Sales enablement metrics (8:13)
- Data democratization: How to flip sales accountability
- Content usage (1:54)
- Time to productivity (1:56)
- Win/close rates (0:54)
- Average deal size (1:01)
- Sales velocity (1:10)
- Sales confidence (4:01)
- Handling objections (4:29)
- RevOps problems - reporting, analyzing, and presenting data | Tripadvisor
- Key takeaways
- Exam
- Coursework
- Time to reflect 💡
Don't worry, we do team rates, too.
If you're looking to get a team of three or more certified, then speak to Ayisha about team rates on [email protected].
P.s. If you need help convincing the boss, we've done the hard part for you.
FAQs.
Q: Who’s this course for?
A: This course is for any sales enablement leader who’s looking to push their career to the next level. This course will equip you with the confidence and know-how you need to lead sales enablement teams and departments strategically.
Q: How does the course work?
A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules chronologically and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all these, you’ll become Sales Enablement Leadership: Certified!
Q: What happens if I don’t pass the exams?
A: If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS, and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited access to all the course’s content.
