🧑‍🏫 10 modules ✅ 50 exam questions 📝 3 hours of content 🔖 Official certification ⌛ 100% self-paced and on demand

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Course overview.

Do you put maximum effort into your sales enablement programs, but struggle to prove the value of your work?

Do you get worried about being seen as a cost center, “nice-to-have” rather than the critical function enablement truly is?

It can be difficult to highlight just how important your enablement initiatives are, and it’s even harder to improve those initiatives when you don’t know how to utilize metrics.

This course changes that. 

You’ll learn why and how we measure enablement metrics, the keys to reporting the metrics you collect, as well as real-life examples of how to measure individual programs such as new hire onboarding, product training, and more.

What will you achieve?

👊 Understand and be able to communicate why it is critical for Sales Enablement teams to measure their work and contribution.

🔍 Discover the key elements to look for in choosing what to measure and how to measure it.

🚀 Understand how to join metrics/measurements with your team's vision, strategy and goals.

🔥 Learn the most effective tactics in reporting your results to cross functional teams as well as leadership in your organization.

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Since I am the first and only sales enablement person at my company, this course was extremely helpful. The experience was like being mentored in this area by experienced sales enablement professionals.

Lauren Ballinger, Director of Sales Enablement at Everest Group

Laura Welch

You're in good hands.

Laura Welch is
Director, MADO Change Management at HP. Prior to HP, she led Sales Enablement at Poly for 14+ years and led product marketing at two other video conferencing companies.

Laura has more than 23 years of experience in enablement, marketing and product management roles in the high tech & video conferencing industries. She holds a double degree in International Business and Management from the University of Texas at Austin and currently resides in Austin.

She has also has been trained in professional public speaking, holds a 3rd degree black belt in mixed martial arts, and is an avid runner, having run over 40 half marathons and 3 marathons.

What's included when I enroll?

👩🏼‍🏫 10 insightful modules that cover the breadth of enablement metrics.

✅ 50 exam questions sprinkled throughout every module to test your uptake.

⏰ 3 hours of content, including bonus material, crammed with expert insights.

🔖 Official certification to boost your resume and grow your career.

📝 Optional coursework and frameworks to consolidate your learning.

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"Love this course! Lots of insight for someone leading a new sales enablement team and looking to focus more on metrics. We are currently working on our baseline, and this was helpful for a beginner. I loved the variety of content an the way it was delivered. Excellent host/facilitator as well! Thoroughly enjoyed it and will be putting a lot of what I learned into practice."

Sarah Wester, Senior Manager of Sales Enablement & Operations at Quit Genius

Take a sneak peek inside the course.

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Course curriculum

  Introduction and why we measure [11 mins]
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  Choosing what to measure [37 mins]
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  How you measure [8 mins]
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  Reporting your results [8 mins]
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  Ongoing success [10 mins]
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  New hire training [9 mins]
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  Webinars [9 mins]
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  Product training [6 mins]
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  Soft skills training [8 mins]
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  Panel discussion
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  Communication skills [12 mins]
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  Fireside chat [35 mins]
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  Wrap up [5 mins]
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Don't worry, we do team rates, too.

If you're looking to get a team of three or more certified, then speak to Ayisha about team rates at [email protected].

If you need help convincing your boss, we've done the hard part for you here.


Q: Who’s this course for?

A: This course is for anyone who’s ready to boost their sales enablement metrics skills to the next level. This course will equip you with the confidence and know-how you need to master sales enablement metrics and all they entail.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. Once you enrol, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Enablement Metrics: Masters Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately around 3 hours to complete.

Q: What happens if I don’t pass the exams?

A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: How long will I have access to the course content?

A: For life! One, one-off payment gives you unlimited access to all the course’s content.