🧑🏫 5 modules ✅ 40 exam questions 📝 3+ hours of content 📘 6 templates 🔖 Official certification ⌛ 100% self-paced
Course overview.
Buyer psychology can be a mystery - but it doesn’t have to be.
With this course, you’ll discover how to delve into the minds of your buyers.
If you and your sales teams are struggling to understand buyer motivation, look no further than Buyer Psychology - Certified.
With the skills you gain from this course, you’ll discover buyer secrets, and be able to pass your newfound knowledge to your sales team to elevate their sales performance like never before.
The best time to immerse yourself in the world of Buyer Psychology was five years ago. The next best time is today.
By the end of this course, you'll be able to confidently:
👊 Know what buyer psychology actually is and why it’s so critical to successful sales ops.
📖 Learn the tricks of the trade that allow you to influence a buyer’s behavior in your favor.
🛠 Implement tried-and-tested buyer psychology techniques into your sales enablement programs, elevating your sales teams’ confidence and capabilities.
"Love the module, Improving your sales techniques. So important to getting back to the basics on knowing the product and using the right terminology! This is an unintentional gap we sometimes have with misalignment internally, not overselling ourselves."
Sarah Wester, Director of Sales Enablement and Operations at Quit Genius
You're in very good hands.
Supported by true SE experts at organizations like Salesforce, Siemens, Cisco, PayPal, LinkedIn, and more, the Sales Enablement Collective is a leader in the enablement space.
People join our global community to connect with like-minded professionals - and they stay for the strategy-shaping, career-elevating advice they get from our Slack channel, articles, reports, and podcasts.
Being SEC Certified isn’t just a label, it’s a stamp of approval from the most prominent sales enablement experts in the world to add to your resumé.
What’s included when I enroll?
👩🏼🏫 5 insightful modules that cover the breadth of buyer pyschology.
✅ 40 exam questions sprinkled throughout every module to test your uptake.
⏰ 3 hours of content, including bonus material, crammed with expert insights.
🔥 3 fireside chats, including Phill Agnew, host of Nudge podcast.
🔖 Official certification to boost your resume and grow your career.
📝 Optional coursework and frameworks to consolidate your learning.
"SEC is doing phenomenal work bringing global enablement thought leaders together and driving value with new, yet proven, insights delivered by these leaders. The drive is for actionable insights that move the needle and I learn something new that improves me and my team's performance every time."
Petek Hawkins, Vice President of Revenue Enablement at Pax8
Unlock an additional 8+ courses 🔓
Access our entire suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.
Course curriculum
- Pre-course survey
- How to get the most out of this course
- Your course pack
- What to expect from this course (2:02)
- What is sales enablement? (1:52)
- What is buyer psychology? (3:38)
- Why is buyer psychology important? (3:51)
- How buyer psychology can help sales (6:37)
- Challenges of buyer psychology (5:31)
- Key takeaways (1:11)
- Coursework (0:41)
- Time to reflect 💡
- Resource library
- What you need to know (5:25)
- Why you need to understand your buyers (8:37)
- The buying center (9:14)
- The bases of power (5:03)
- What do your buyers want? (6:57)
- The buyer journey (7:00)
- Buyer psychology in the real world (6:06)
- Fireside chat - Lyle Jacon
- [Bonus] Understanding your customer journey to reduce churn and increase retention
- Exam
- Coursework (0:36)
- Key takeaways (1:32)
- Time to reflect 💡
- What persuades someone to buy? (7:19)
- The triangle rhetoric (4:29)
- Buyer personality types (2:13)
- Buyer behaviour (7:19)
- Cultural differences (4:53)
- The principles of sales psychology (7:32)
- What about influencers? (4:24)
- Fireside chat - Crystal Crouch
- [Bonus] B2B and B2C applications
- Exam
- Coursework (0:40)
- Key takeaways (0:50)
- Time to reflect 💡
- Know your product or service (3:10)
- Have better conversations (5:36)
- Using the right language (3:45)
- Sales techniques (6:55)
- Discounts - 50% off or BOGOF? (3:25)
- The perfect buyer psychology sale (4:28)
- Fireside chat - Phill Agnew (20:00)
- [Bonus] Understanding your customers
- Exam
- Coursework (0:36)
- Key takeaways (0:51)
- Time to reflect 💡
Don't worry we do team rates, too.
If you're looking to get a team of three or more certified, then speak to Ayisha about team rates at [email protected].
P.s. If you need help convincing the boss, we've done the hard part for you.
FAQs.
Q: Who’s this course for?
A: This course is for anyone who’s ready to master the science of buyer psychology. This course will equip you with the confidence and know-how you need to understand your buyers inside and out.
Q: How does the course work?
A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules chronologically and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all these, you’ll become Buyer Psychology: Certified!
Q: How long will the course take to complete?
A: The course content, activities, and exams will take approximately 3 hours to complete.
Q: What happens if I don’t pass the exams?
A: If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS, and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited access to all the course’s content.
