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Sales Enablement Leaders: Fellowship | Q4 2022
Pre-program reading materials
Welcome
Your orientation deck
How to use your dashboard
Exclusive Slack channel
Your action doc & reflective diary
Pre-work: 'my personal best'
Week 1: Leadership [October 31st]
Welcome to week 1!
Live tutorial: your personal best leadership story
Live presentation [leadership panel]: leading teams through change
Leading a team through culture [Hootsuite] (27:22)
Harnessing your inner challenger [CB Insights] (44:11)
Coursework #1: sales enablement leadership
Bonus material: Podcast w/ Brandon Jone [PAAY]
Week 2: Team management [November 7th]
Hello from week 2!
Live tutorial session
Live team management presentation
Building effective sales teams [Highspot] (25:33)
Sales enablement: the ultimate sales psychologist [Everbridge] (36:31)
Diverse teams outperform the competition [ETQ]
4 lessons learned building a sales enablement team [Cision] (28:37)
Coursework #2: team management
Week 3: Sales enablement strategy [November 14th]
Week 3, bring it on!
Live tutorial session
Live presentation: building an SE strategy from the ground up
The sales enablement playbook: frameworks and executive buy-in [OwnBackup] (40:01)
Getting the most out of your sales content [Litmus]
Developing an SE strategy in a new organization (49:08)
Sales readiness framework for revenue leaders to hit targets [Mindtickle] (43:43)
Coursework #3: sales enablement strategies
Week 4: Metrics [28th November]
Week number 4, coming right up!
Live tutorial session
Live presentation: defining + measuring sales enablement metrics
The dark arts of data [Atlassian] (38:41)
Measuring sales enablement - Report 2021
Key metrics to unlock sales enablement success
Coursework #4: sales enablement metrics
Week 5: Tools & software [December 5th]
Good morning, week number 5!
Live tutorial session
Live presentation: nailing your sales enablement tech stack
Using digital to augment sales enablement [Sprinklr]
Drive data on how enablement impacts the business [Melio]
Using AI in sales enablement (29:57)
Coursework #5: tools & software
Week 6: Scaling & growth [December 12th]
All good things must come to an...
Live tutorial session
Live presentation: securing leadership buy-in
Scaling sales enablement [Pluralsight] (35:24)
Scaling your onboarding program [Taboola] (29:03)
Coursework #6: scaling & growth
Wrap up
SE Leaders satisfaction survey
Resource library
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Good morning, week number 5!
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