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Pricing Certified | Masters
Introduction to Pricing (38 mins)
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Meet your instructor (3:53)
Introduction to Pricing (8:17)
Product marketing & pricing (5:55)
Price elasticity (2:45)
Coursework (0:59)
Exam
Time to reflect
Bonus footage (25 mins)
Fireside chat | Jonathan Brandon, Head of Monetization & Pricing Strategy at Intercom
Pricing models (47 mins)
Competition-based pricing (4:06)
Cost-plus pricing (3:22)
Dynamic pricing (5:52)
Value-based pricing (3:24)
Usage based pricing (3:04)
Freemium pricing (4:11)
Maximum, penetration and skimming pricing (5:08)
Coursework (0:42)
Exams
Time to reflect
Pricing & Segmentation (32 mins)
Why segmentation matters (5:07)
Selecting your segments (7:41)
Coursework (3:35)
Exams
Time to reflect
Packaging & Bundling (46 mins)
Introduction to packaging (5:25)
Feature preference (11:27)
Values metric (4:53)
Bundles (6:44)
Coursework (1:11)
Exams
Time to reflect
Willingness to pay (35 mins)
What is WTP? (3:54)
Surveys (5:10)
Conjoint (5:30)
Interviews & focus groups (3:51)
Coursework (0:48)
Exams
Time to reflect
Bonus footage (19 mins)
Fireside chat | Ria Bhavnani, Product Pricing & Monetization at Shopify
Pricing strategy (37 mins)
Building the strategy (6:27)
Pricing roadmap (3:52)
Pricing psychology experiments (6:50)
Conclusion (2:55)
Coursework (1:11)
Exams
Time to reflect
Bonus footage (21 mins)
Fireside chat | Alan Albert, President at MarketFit
Wrap up
Course satisfaction survey
Resource library
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Fireside chat | Alan Albert, President at MarketFit
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