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Messaging Certified | Masters
Introduction to messaging [60mins]
Pre-course survey
How to get the most out of this course
Your course pack
Messaging intro (3:17)
Product messaging defined (3:43)
The business impact of messaging and why good messaging is so crucial (12:28)
Product marketing's role in messaging (9:42)
The foundation for successful messaging (7:34)
Exam #1
Time to reflect 💡
Resource library
Developing your framework [35mins]
Getting maximum impact from messaging frameworks (26:57)
Common fails and how to avoid making them yourself (4:49)
Messaging framework
Messaging framework - message home
Exam #2
Time to reflect 💡
Fireside chat [30mins]
How to use strong messaging across multiple verticals [Amazon Web Services]
Researching effectively [25mins]
Researching tips (17:04)
How to cover every base by seeking help (5:27)
Gathering your proof points (3:43)
Exam #3
Time to reflect 💡
Starting to write [20mins]
How to set objectives and draft your key messages (4:38)
Top tips for layering and reviewing your messaging (9:57)
Working with copywriters effectively (6:42)
Exam #4
Time to reflect 💡
Fireside chat [30mins]
How to use a combined messaging and positioning framework
Testing and refining [40mins]
Validating your messaging (6:31)
Reviewing your messaging - do's and dont's (4:51)
Exam #5
[Bonus] Don't NOT talk about features
Time to reflect 💡
Fireside chat [30mins]
The positioning & messaging duo [Remote]
Getting organization-wide approval and adoption [80mins]
How to keep engagement high (20:31)
Best practices for dealing with messaging challenges (5:28)
Message syncing and why it matters (10:45)
How to ensure messaging is utilized across an organization
Exam #6
[Bonus] Map your messaging
Time to reflect 💡
Fireside chat [20mins]
How messaging and positioning should work together [Builder.io]
Wrap-up
Recap and takeaways (6:05)
Messaging wrap-up (3:39)
Course satisfaction survey
Resource library
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Reviewing your messaging - do's and dont's
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