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Enablement Strategy Certified | Masters
Welcome and introduction to enablement strategy (17 mins)
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Pre-course survey
How to get the most out of your course
Your course pack
Introduction to enablement strategy (1:07)
What is enablement and how it helps support the goals of the company? (16:24)
Time to reflect
Resource Library
Exams
Coursework #1: Creating a charter
Charter template
Enablement charter (7 Mins)
The sales enablement charter (6:38)
Time to reflect
Exams
Charter components: mission statement, opportunity statement and goals (8 mins)
Mission statements, opportunity statements and goals (8:00)
Time to reflect
Exams
Charter components: stakeholders, outcomes and logistics/resources (10 mins)
Stakeholders, outcomes and logistics/resources (9:34)
SE charter examples
Time to reflect
Exams
Building successful programs (15 mins)
How to build a successful program (14:55)
Time to reflect
Exams
The value of sales enablement (10 mins)
The value of sales enablement (9:50)
Time to reflect
Exams
Sales Tools - Recorded workshop with Susan (120 mins)
Sales tools (82:02)
Time to reflect
Exams
Bonus Footage (23 mins)
(Audio) Sales Enablement Innovation with Georgia Watson, IBM
Wrap-up
Recap and key takeaways (1:18)
Congratulations (1:14)
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Mission statements, opportunity statements and goals
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